I was at a networking function for the International Business Academy, LLC recently and part of our speaker's table top exercise was to go around the table and each person ask this question, "What expectations do you have of a ____________ that you would do business with?'. As we went around the table it was very revealing to me as to what the business community thought of each others industries. When it was my turn I asked the question, "What expectations do you have of a web development firm that you would do business with?" I have to admit that the answers were very to the point and interesting enough riddled with emotion that was prompted from many bad experiences with so called professionals in our industry. The strong emotionals revealed in their answers was something I was surprised by. Here are some of their comments:
Continue reading...Friday, March 7, 2008
With the incredible popularity of ‘blogging’ over the past few years it is becoming easier and easier to enter the world of social networking. If you haven’t already entered this space on the Internet you need to consider what essential features are needed for a successful blog. Here are just a few:
Continue reading...Saturday, December 15, 2007
Here’s an interesting low tech idea on sales prospecting in what has rapidly become a high tech world. Sales 2.0 is focused on using technology tools to reduce sales cycles and increase productivity. New and improved technology will only get you so far — at some point you must create a warm connection. With over a 99% [...]
Continue reading...Monday, November 26, 2007
For the past few months we seen a heated debate rising as to which is better - organic search engine optimization or pay per click. Both organic search engine optimization (SEO) and pay per click (PPC) search are important just as public relations and advertising co-exist. It really isn’t an either/or situation for both of [...]
Continue reading...Monday, November 19, 2007
If you were to go the web now and search on your name you may get bits and pieces about who you are, your professional successes and what your business is all about. But the information is often time fragmented and often time not quite accurate. Have you ever wanted to just add a line or [...]
Continue reading...Monday, November 12, 2007
Surprisingly many companies today still do not see the impact that their company logo has on growing their business. They don’t realize that it… Establishes Your Identity A strong identity will help your business attract new customers and keep existing customers coming back. Reinforces Your Brand Familiarity is vital to growing your business. Logo design is a
Continue reading...Tuesday, November 6, 2007
Any business owner will tell you that there is no such thing as a perfect salesman! If you listen long enough you’ll find that many salesmen are often categorized as lazy, arrogant, self centered, over paid, hired guns that get to do nothing but entertain clients and play golf three times a week. Sound pretty [...]
Continue reading...Monday, July 16, 2007
There are two primary tasks involved in building and opening a Web store: planning and implementation. Planning Having a successful Web store involves much more than just an “If you build it, they will come” mentality. You aren’t ready to get started until you’ve done a significant amount of planning. Decide What to Sell The products that you offer [...]
Continue reading...Monday, July 9, 2007
Television ads are often prohibitively expensive for small businesses to produce and air. Magazine and radio ads are less expensive but still require a sizeable investment when part of an ongoing campaign. Although you can spend a lot of money on an Internet campaign, there are many ways to leverage the Internet and gain free [...]
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Wednesday, April 9, 2008
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