Blogging: February 2007 Archives
So how do you get started with your corporate blog? Your web designer would be happy to start you on your way and get you up and running with a blog in minutes.
If your blog is incorporated directly into your site, the search engines will find your fresh content on a regular basis. This is a fairly simple process and your webmaster should be able to get it working in short order.
Here are a few tips for maximizing the potential of your blog:
1. Don’t be afraid to share your client experiences. Telling interesting and positive stories about various case studies with your clients is the best way to connect with customers.
2. Try to find some exclusive turf. Given the large number of blogs on the Internet, this is easier said than done. Try to write about something unique or take an old topic and give it a unique angle.
3. Veer away from politics both nationally and within your industry unless your business is politics. You can never be positive all of your customers are going to lean your way and it is a good idea to avoid these discussions. Alienating even one of your site visitors is not worth the risk.
4. Keep it short. No one wants to read 1,200 word blog entries. If you have a long article break it up into a series of articles like I'm doing on corporate blogging.
5. Promote your blog. Send emails to customers, friends, and family - let them know when you publish a new entry. This will stimulate referrals and readers.
6. Use pictures. Images can make a blog feel more exciting and easier to read. Depending on the software you use for your blog you could even add video to it.
Next week we will discuss how to use your corporate blog as a traffic powerhouse!
If your blog is incorporated directly into your site, the search engines will find your fresh content on a regular basis. This is a fairly simple process and your webmaster should be able to get it working in short order.
Here are a few tips for maximizing the potential of your blog:
1. Don’t be afraid to share your client experiences. Telling interesting and positive stories about various case studies with your clients is the best way to connect with customers.
2. Try to find some exclusive turf. Given the large number of blogs on the Internet, this is easier said than done. Try to write about something unique or take an old topic and give it a unique angle.
3. Veer away from politics both nationally and within your industry unless your business is politics. You can never be positive all of your customers are going to lean your way and it is a good idea to avoid these discussions. Alienating even one of your site visitors is not worth the risk.
4. Keep it short. No one wants to read 1,200 word blog entries. If you have a long article break it up into a series of articles like I'm doing on corporate blogging.
5. Promote your blog. Send emails to customers, friends, and family - let them know when you publish a new entry. This will stimulate referrals and readers.
6. Use pictures. Images can make a blog feel more exciting and easier to read. Depending on the software you use for your blog you could even add video to it.
Next week we will discuss how to use your corporate blog as a traffic powerhouse!
The term "blog" is derived from "web log." A corporate blog is a frequent, chronological publication of thoughts, insights, experiences, solutions, recommendations, and troubleshooting. It is a way to provide more information related to a company’s products, services, and industry to help existing clients and potential prospects make better business decisions.
A corporate blog is a great way to provide fresh content to your site on a regular basis. As a matter of fact, this is the sort of content the search engines use to help your popularity grow and improve your rankings. Enlisting your team members to write a corporate blog is a great way for them to contribute to your company's growth. It also helps build their credibility as an authority on a particular topic or solution.
An easy way to begin to write a corporate blog is to make a list of blog topics that you could write mini- articles about. We worked with one real estate company in integrating a blog into their website and gave them a list of 100+ topics they could write about that would get their clients coming back to their website week after week. A great source of ideas for your blog is to read as many blogs as you can and get involved in a few. Leave some comments, ask questions and bookmark your favorites.
A real advantage of having a corporate blog is that if you have a detailed product brochure or white paper on a particular product or solution your blog topic is a great way for you to pique your site visitors interest and send them to a link in your site where they can download more information. The end result is that your blog helps you to build a relationship with your customers and prospects.
Be sure to join us next week when we give you the ins and outs of starting your own corporate blog.
A corporate blog is a great way to provide fresh content to your site on a regular basis. As a matter of fact, this is the sort of content the search engines use to help your popularity grow and improve your rankings. Enlisting your team members to write a corporate blog is a great way for them to contribute to your company's growth. It also helps build their credibility as an authority on a particular topic or solution.
An easy way to begin to write a corporate blog is to make a list of blog topics that you could write mini- articles about. We worked with one real estate company in integrating a blog into their website and gave them a list of 100+ topics they could write about that would get their clients coming back to their website week after week. A great source of ideas for your blog is to read as many blogs as you can and get involved in a few. Leave some comments, ask questions and bookmark your favorites.
A real advantage of having a corporate blog is that if you have a detailed product brochure or white paper on a particular product or solution your blog topic is a great way for you to pique your site visitors interest and send them to a link in your site where they can download more information. The end result is that your blog helps you to build a relationship with your customers and prospects.
Be sure to join us next week when we give you the ins and outs of starting your own corporate blog.
