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Great Landing Page Design (Part 2)
Here are the Top 10 Landing Page Design Best Practices: Create an information scent trail. A scientific theory, called Optimal Foraging Theory, says that our minds have evolved to forage for information in a certain way. We follow sameness and likeness as we search out new data. So if we want prospects to respond to our [...]
Continue reading...Great Landing Page Design (Part 1)
8. December 2008
Wikipedia defines a landing page as a lead capture page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, which is optimized to feature specific keywords or phrases for indexing by search. In Business to [...]
Continue reading...8 Steps for Making an Effective Business Marketing Video
14. July 2008
Certainly you have heard that a picture is worth a thousand words, then a video is worth 100,000+ words! Video grabs people’s attention far more quickly and effectively than text or photographs. Research has shown that if a person can either watch a product being demonstrated live or watch a video they are 80% [...]
Continue reading...Is Your Email Marketing Considered SPAM?
22. June 2008
Is your email marketing considered Spam? - A good question to ask your marketing department With the growth of the internet, email marketing has become an increasingly popular medium for getting the word out there about your businesses. But, as more and more businesses turn to email marketing, email recipients are getting more and more fed [...]
Continue reading...Risky SEO Techniques and Tricks
16. June 2008
Today you see ads and get email fro people that say your website has “some key things missing from your site”or the ones that promise you will be ranked #1 in Google. While there are several key elements that you need to improve your rankings, you need to run from those companies that promise you [...]
Continue reading...What is a 301 Redirect and why is it so important?
9. June 2008
We now make sure that all of our client have current 301 Redirects standard on their hosted domains. Why should someone use a 301 redirect? 301 redirects tell your internet browser (Internet Explorer, Firefox, Safari, etc) and search engines that a page has been permanently moved
Continue reading...What Is Web 2.0 and Does My Business Need It?
26. May 2008
In its simplest form Web 2.0 empowers the small business owner to make decisions based on business needs, not technology. Web 2.0 provides a large resource base of pre-written and tested web applications, the small business owner can mix match applications, graphics, templates, databases and API’s (Application Programming Interface) to accomplish customer relationship goals that [...]
Continue reading...Organic SEO vs. Pay Per Click (PPC)
26. November 2007
For the past few months we seen a heated debate rising as to which is better - organic search engine optimization or pay per click. Both organic search engine optimization (SEO) and pay per click (PPC) search are important just as public relations and advertising co-exist. It really isn’t an either/or situation for both of [...]
Continue reading...What Is The Web Saying About You?
19. November 2007
If you were to go the web now and search on your name you may get bits and pieces about who you are, your professional successes and what your business is all about. But the information is often time fragmented and often time not quite accurate. Have you ever wanted to just add a line or [...]
Continue reading...20 Free Ways to Advertise Your Website
9. July 2007
Television ads are often prohibitively expensive for small businesses to produce and air. Magazine and radio ads are less expensive but still require a sizeable investment when part of an ongoing campaign. Although you can spend a lot of money on an Internet campaign, there are many ways to leverage the Internet and gain free [...]
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8. December 2008
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