Certainly you have heard that a picture is worth a thousand words, then a video is worth 100,000+ words! Video grabs people’s attention far more quickly and effectively than text or photographs. Research has shown that if a person can either watch a product being demonstrated live or watch a video they are 80% [...]
Continue reading...3. July 2008
We are excited to introduce you to Tim McClelland of the BullsEye Group. We have worked with Tim and his company for the last five plus years on various projects. He brings a very special insight to branding and its effectiveness in marketing and promotion of any business. Check back often as he will be [...]
Continue reading...22. June 2008
Is your email marketing considered Spam? - A good question to ask your marketing department With the growth of the internet, email marketing has become an increasingly popular medium for getting the word out there about your businesses. But, as more and more businesses turn to email marketing, email recipients are getting more and more fed [...]
Continue reading...2. June 2008
If you are here are a few tips that most of the experts agree will increase your odds of getting your story noticed! Let’s face it, we all get way to many emails. It is the way all corporations stay in contact and is an often times preferred method of contact by editors, reporters and analysts. [...]
Continue reading...26. May 2008
In its simplest form Web 2.0 empowers the small business owner to make decisions based on business needs, not technology. Web 2.0 provides a large resource base of pre-written and tested web applications, the small business owner can mix match applications, graphics, templates, databases and API’s (Application Programming Interface) to accomplish customer relationship goals that [...]
Continue reading...19. May 2008
First impressions are just important on the Internet as they are in real life. We only have a few seconds to impact the person we meet in real life, it’s no different on the Web. You only have a few seconds before when a first time visitor to your site for the first time an [...]
Continue reading...20. April 2008
Finally spring time has sprung in the South. I always get in the mood for that fresh start, that spring cleaning mode every year right when the dogwoods are in full bloom in the woods behind the office . Just like we spring clean our homes, change the smoke detector batteries and clean out the [...]
Continue reading...7. March 2008
With the incredible popularity of ‘blogging’ over the past few years it is becoming easier and easier to enter the world of social networking. If you haven’t already entered this space on the Internet you need to consider what essential features are needed for a successful blog. Here are just a few:
Continue reading...15. December 2007
Here’s an interesting low tech idea on sales prospecting in what has rapidly become a high tech world. Sales 2.0 is focused on using technology tools to reduce sales cycles and increase productivity. New and improved technology will only get you so far — at some point you must create a warm connection. With over a 99% [...]
Continue reading...19. November 2007
If you were to go the web now and search on your name you may get bits and pieces about who you are, your professional successes and what your business is all about. But the information is often time fragmented and often time not quite accurate. Have you ever wanted to just add a line or [...]
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14. July 2008
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