SEO/SEM: November 2007 Archives
For the past few months we seen a heated debate rising as to which is better - organic search engine optimization or pay per click. Both organic search engine optimization (SEO) and pay per click (PPC) search are important just as public relations and advertising co-exist. It really isn't an either/or situation for both of these methods of creating awareness about your company. The relative sucess of public relations and advertising is different for every company. Similarly the mix for SEO and PPC varies from marketer to marketer.
So what is Organic SEO? It's making sure your site is optimized to aquire link popularity to gain more view results. This translates into a higher ranking on search engines related to your choosen search terms and keyword phrases.
What is PPC? You are buying clicks or site visitors from a search engine. At the end of the day PPC is a broad market place where you are buying and selling eyeballs for any given website. Pricing varies on what you pay per click. It really depends on how popular your category is such as real estate, fishing and automobiles. The more popular the category the more you will pay per click through to your site. The higher the margins of profit you have on a product will allow you to determine how aggressively you will be able to dominate your market. The more money you have to bid for placement will speed your results.
No matter if you use Organic SEO or PPC you need to be able to get access to your site statistics, analytics and metrics in order to know what sort of return on your investment you are getting on both methods. It really boils down to how soon do you need results? While getting your site ranked nationally through organic methods will take time, you should consider local search engine rankings since often times your competition hasn't. Right now over 20% of the searches being conducted online are local in nature. That number will rise in the next two years significantly.
One fundamental question you need to ask yourself is how soon do you need results? Understand that organic results will take 2-6 months to get the sort of results you want. The more resources, time and money you can spend on either will increase the number of eyeballs coming to your site. It should be noted that organic results are felt to be more trustworthy by your potential visitor.
Next week we will discuss some of the factors that will effect your success or failure in growing your sites traffic. See you then
So what is Organic SEO? It's making sure your site is optimized to aquire link popularity to gain more view results. This translates into a higher ranking on search engines related to your choosen search terms and keyword phrases.
What is PPC? You are buying clicks or site visitors from a search engine. At the end of the day PPC is a broad market place where you are buying and selling eyeballs for any given website. Pricing varies on what you pay per click. It really depends on how popular your category is such as real estate, fishing and automobiles. The more popular the category the more you will pay per click through to your site. The higher the margins of profit you have on a product will allow you to determine how aggressively you will be able to dominate your market. The more money you have to bid for placement will speed your results.
No matter if you use Organic SEO or PPC you need to be able to get access to your site statistics, analytics and metrics in order to know what sort of return on your investment you are getting on both methods. It really boils down to how soon do you need results? While getting your site ranked nationally through organic methods will take time, you should consider local search engine rankings since often times your competition hasn't. Right now over 20% of the searches being conducted online are local in nature. That number will rise in the next two years significantly.
One fundamental question you need to ask yourself is how soon do you need results? Understand that organic results will take 2-6 months to get the sort of results you want. The more resources, time and money you can spend on either will increase the number of eyeballs coming to your site. It should be noted that organic results are felt to be more trustworthy by your potential visitor.
Next week we will discuss some of the factors that will effect your success or failure in growing your sites traffic. See you then
If you were to go the web now and search on your name you may get bits and pieces about who you are, your professional successes and what your business is all about. But the information is often time fragmented and often time not quite accurate.
Have you ever wanted to just add a line or two to a posting on the Internet about you related to you to make it sound better but were unable to to get in touch with the one that posted your information to make some changes?
What if you could have complete control of what you want the web to say about you? In your words and with your facts! By having control of what the Web is saying about you it is the only way I know you can build your own personal brand the only other way would be to go through the time and expense of building your own personal website. as busy professionals we don't necessarily have the time or the knowledge to create such a site. Now that has all changed!
Cornerstone Media Group and qAlias have team up to provide you with a way to get your name number one in Google and Yahoo that combined is being used over 75% of the time by people wanting to know more about you before they do business.
A real advantage of qAlias is that you can send a personalized bulletin that presents a focused, effective message to your family, friends and more importantly customers right from your profile about anything you want, as often as you want. This is a great way to stay in touch with your customers when your business has an announcement. Depending on the size of your company (50 person minimum) we can even customize the background to reflect your brand and company's image. From your own personal bio to your business card online you are taking control of what the Web is saying about you at qAlias.
If you are a soon to be college grad or looking for a new job you can post your resume for downloading 24/7 from your profile on qAlias. It can be downloaded by anyone searching for innovative people they are looking for to fill some of the best jobs in the world.
For more information visit the qAlias website. Hey! Just Google me, Mark Treager to see just a small sample of the sort of personal results you can achieve using the amazing technology from qAlias.
Have you ever wanted to just add a line or two to a posting on the Internet about you related to you to make it sound better but were unable to to get in touch with the one that posted your information to make some changes?
What if you could have complete control of what you want the web to say about you? In your words and with your facts! By having control of what the Web is saying about you it is the only way I know you can build your own personal brand the only other way would be to go through the time and expense of building your own personal website. as busy professionals we don't necessarily have the time or the knowledge to create such a site. Now that has all changed!
Cornerstone Media Group and qAlias have team up to provide you with a way to get your name number one in Google and Yahoo that combined is being used over 75% of the time by people wanting to know more about you before they do business.
A real advantage of qAlias is that you can send a personalized bulletin that presents a focused, effective message to your family, friends and more importantly customers right from your profile about anything you want, as often as you want. This is a great way to stay in touch with your customers when your business has an announcement. Depending on the size of your company (50 person minimum) we can even customize the background to reflect your brand and company's image. From your own personal bio to your business card online you are taking control of what the Web is saying about you at qAlias.
If you are a soon to be college grad or looking for a new job you can post your resume for downloading 24/7 from your profile on qAlias. It can be downloaded by anyone searching for innovative people they are looking for to fill some of the best jobs in the world.
For more information visit the qAlias website. Hey! Just Google me, Mark Treager to see just a small sample of the sort of personal results you can achieve using the amazing technology from qAlias.
