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What to Expect in Mobile for 2012

Sun, Jan 8, 2012

Marketing, Mobile Marketing

Mobile Trends for 20122012 is officially here, & what better way to kick off the New Year than with some data? WooHoo! In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the mobile marketing & usage.

Check out these 14 eye-popping marketing stats that will effect the probable growth of mobile marketing in 2012 & emphasize why you’ll unquestionably need inbound marketing & how this will expand cross channel marketing this year.

  • Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. Tweet This!
  • Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011. Tweet This!
  • In 2012, 94% of smartphones users will be mobile internet users. Tweet This!
  • All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011. Tweet This!
  • Mobile shoppers will reach 72.8 million in 2012. Tweet This!
  • Mobile buyers will reach 37.5 million in 2012. Tweet This!
  • Smartphone shoppers will reach 68.6 million in 2012. Tweet This!
  • Smartphone buyers will reach 36.4 million in 2012. Tweet This!
  • Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011. Tweet This!
  • iPad users will reach 41.9 million in 2012. Tweet This!
  • In 2012, 76.4% of tablet users will be iPad users. Tweet This!
  • Mobile video viewers will reach 54.6 million in 2012. Tweet This!
  • Smartphone video viewers will reach 51.2 million in 2012. Tweet This!
  • Adult-aged eReader users will reach 45.6 million in 2012, up from 33.3 million in 2011. Tweet This

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